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One Skin. One Planet.
One Care.

For more than 100 years, NIVEA has been caring for people’s skin. To stay true to our ambition to care beyond skin, we continuously work to further develop our products, packaging and processes.

Our approach focuses on areas such as responsible sourcing, packaging innovation, climate action and resource efficiency across our value chain. We consider environmental aspects alongside product performance and skin compatibility as part of our ongoing development efforts. Guided by our belief in "One Skin. One Planet. One Care." we take a holistic approach to how our products are sourced, developed, produced and packaged.

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EcoBeautyScore

Sustainability
GUIDE

With the EcoBeautyScore label, you can see the environmental impact of your favourite cosmetic products at a glance and compare them effortlessly with others in the same category.

LEARN MORE

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How We Choose
Our Ingredients and Formulations

Sustainability in skincare includes ingredients, packaging and product development.

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Ingredient

Ingredients & Formulation

Sustainable
PACKAGING

Discover how NIVEA works to reduce packaging waste and develop more sustainable packaging solutions.

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Sustainability

Packaging with Purpose

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Sustainable Packaging Design

Our vision
Net Zero 2045

Learn about the principles and standards that guide NIVEA’s sustainability initiatives.

Our Commitments

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Responsible Sourcing

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Sustainability at NIVEA: progress & goals

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Respecting Animals

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Sustainability
Progress and Goals

We have already taken important steps toward more sustainable skincare and we continue to set ambitious goals for the future. Here are some of the milestones guiding our journey.

100% Green Electricity

All Beiersdorf sites worldwide are powered by renewable electricity.

33% Emissions Reduction

We have overachieved our short-term target of a 30% reduction in Scope 1, 2, and 3 GHG emissions by 2025 compared to the 2018 base year.

Net Zero by 2045

Beiersdorf has committed to reducing greenhouse gas emissions by 90% by 2045.

0% Microplastic

All NIVEA and Eucerin formulas are free from microplastic* particles. 

*as per UNEP definition

100% certified paper packaging

100% of our primary paper packaging is FSC certified *  

*Forest Stewardship Council

Sourcing our palm-based ingredients

RSPO Mass Balance Model Explanation

Our Commitment to
More Sustainable Skincare

From ingredients sourced according to our responsible sourcing standards to packaging designed with recyclability in mind and efforts to reduce emissions in production, we continuously work to improve the environmental footprint of our products while delivering effective skincare.

We aim to develop skincare products that care for the skin while continuously improving formulas, packaging and processes to reduce environmental impacts through responsible sourcing, improved packaging solutions and ongoing innovation.

FAQs

There is no single packaging material that is suitable for every product. The most appropriate packaging solution depends on factors such as product protection, safety, consumer use and the availability of collection and recycling systems.
At NIVEA, we continuously work to improve our packaging. Depending on the application, this may include increasing the use of recycled materials, improving recyclability, using paper- and cardboard-based materials from responsibly sourced origins, and exploring refill and reuse solutions where appropriate.
Our goal is to develop packaging solutions that meet the needs of our products and consumers while continuously improving areas such as material use, recyclability and resource efficiency."

Whether packaging can be recycled depends on local collection, sorting and recycling systems. For information about how to dispose of packaging correctly, please follow local recycling guidance.
At NIVEA, we regularly assess our packaging in collaboration with independent external experts to better understand how packaging materials can be identified, sorted and recycled within existing recycling systems. We continuously work to improve recyclability through packaging design and material selection."

Different products require different packaging solutions to ensure product protection, safety and performance.
Depending on the application, NIVEA uses materials such as plastic, aluminium, paper and cardboard. We continuously evaluate these materials and look for opportunities to increase the use of recycled materials, improve recyclability and use responsibly sourced materials where appropriate."

At NIVEA, we believe that animal testing is not necessary to demonstrate the safety and efficacy of cosmetic products. For more than 40 years, Beiersdorf has been involved in the development and application of alternative testing methods. In 1992, Beiersdorf researchers contributed to the development of one of the first officially accepted alternative test methods without animal testing.
We support the continued development and global acceptance of alternative scientific methods and work with scientific experts, industry associations and other stakeholders to advance their recognition.

The marketing of cosmetic products tested on animals has been banned in the European Union since 2004, and since 2013 this has also applied to cosmetic ingredients. As a result, all cosmetic products marketed in the EU must comply with the same legal requirements regarding animal testing. For this reason, NIVEA does not use claims such as "Cruelty Free" or "Not Tested on Animals" to describe products sold in the EU. Instead, we believe in providing transparent information about our position on animal testing and our long-standing work in the development and promotion of alternative testing methods.

Vegan cosmetics are products that do not contain animal-derived ingredients. This includes skincare, body care and other cosmetic products. Some commonly used cosmetic ingredients can be derived from substances such as beeswax, honey or milk. In vegan products, these ingredients are replaced with alternative ingredients. To offer consumers more choice, NIVEA provides a wide range of vegan skincare products that do not contain animal-derived ingredients.

No. Ingredients of natural origin are not automatically biodegradable, and biodegradability depends on the specific properties of an ingredient. When developing our skincare formulas, biodegradability is one of the aspects we take into account. We work to increase the use of biodegradable ingredients where appropriate and continuously improve our formulas over time. Since 2023, all NIVEA product formulations worldwide have been free from microplastic according to the UNEP definition.

Sustainability is an ongoing journey. At NIVEA, we continuously work to improve our products, packaging and operations. Our efforts include responsible sourcing, increasing the use of recycled materials, improving recyclability, reducing greenhouse gas emissions across our value chain and advancing alternatives to animal testing. Learn more about our commitments, goals and progress across the different sustainability topics presented on this website.

Our mission goes
BEYOND SKIN

Learn more

One Skin. One Planet.One Care.

SustainabilityGUIDE

How We Choose Our Ingredients and Formulations

SustainablePACKAGING

Our vision Net Zero 2045

SustainabilityProgress and Goals

FAQs

What makes a packaging solution more sustainable?

Is NIVEA's packaging recyclable?

Why does NIVEA use different packaging materials?

Does NIVEA carry out animal testing?

Why doesn't NIVEA use claims such as "Cruelty Free" or "Not Tested on Animals"?

What are vegan cosmetics?

Are natural cosmetics always biodegradable?

How is NIVEA improving the sustainability of its products and packaging?

Our mission goesBEYOND SKIN